Mary Fran Gast
312-893-3553Office Phone: 312-893-3553
Office Fax: 312-944-8358
Direct Fax: 312-527-0123
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Six Critical Elements of a Sale
1. ASKING PRICE
The asking price is generally the number one consideration when beginning a home search. Depending upon market conditions, it is the starting point from which to negotiate the actual price of a home. The actual market value is determined by what a buyer is willing to pay.
2. PROPERTY LOCATION
The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, access to expressways and public transportation are considerations.
3. PROPERTY CONDITION
The structural and mechanical integrity, as well as the upkeep and cosmetic appeal of a property affect a home price. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to buyers.
4. MARKET CONDITIONS
Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of a home. Each of these factors plays an important role in the ultimate purchase price of a home. An offer to purchase must be tailored in response to market conditions.
5. CONTRACT TERMS
The terms of a purchase can make or break the contract. House sale contingencies, closing dates, and inclusion of accessories or fixtures should be handled clearly and up front in order to avoid any confusion that could affect the purchase and/or closing.
6. MARKETING
When advertising exposure and positioning are done correctly, your home will sell more quickly and will command a higher price. Pay close attention to how your home is showcased in an advertisement, the publications in which it appears, and the frequency with which the advertisement appears. Aggressive Internet exposure is also essential.
